International Market Centers has launched a new feature to the RepZio sales app that incorporates market badge scanning, creating a direct connection between market activity and RepZio customer data. The new exhibitor-friendly feature debuted at IMC’s Las Vegas Market, running through Feb. 2 at World Market Center Las Vegas.“This RepZio enhancement is part of IMC’s larger plan to reframe our digital strategy to more closely align physical markets in Atlanta, High Point and Las Vegas with digital tools that deliver return on investment for our buyer and seller customers,” said Bob Maricich, IMC CEO. “This seller-focused solution is a great complement to a new buyer-facing @Market mobile app now in development for launch in Summer 2023.” RepZio is a sales management software – accessible both online and offline – that allows brands and sales representatives to Instantly browse products and inventory levels, create presentations and place orders. Additionally, in-app reports share information about best and most active customers, as well as top-selling products by geographic location. Usable both at market, in the office or on the road, the mobile application includes an integrated product barcode generator and scanning capabilities, accessible with any Bluetooth scanner or built-in camera. Other legacy features include the ability to accept credit card payments and to generate complete and accurate sales history with the touch of a button. A web-based application also provides desktop access. “Badge scanning capabilities are a game-changer for busy exhibitors who need accurate, up-to-date information while at market,” said Max Fraser, IMC SVP and chief technology officer. “This sales automation solution is easy-to-access and reduces friction by quickly linking a buyer to an existing account or creating a new account – with just the touch of a button.” Melrose International, a long-time RepZio user and showroom tenant at both AmericasMart Atlanta and World Market Center Las Vegas, values the system’s efficiency and ease of use. “RepZio simplifies our ordering process,” said Brad Gullion, marketing and purchasing executive. “Training takes only minutes and it’s very intuitive. It’s one of the most cost-effective applications out there. The badge scanning capabilities will allow everyone in the showroom to scan badges. We will be able to get more leads and customer information.” RepZio, a patented B2B sales application for wholesale sellers, was acquired by IMC two years ago, and the company continues to support and enhance the solution based on specific wholesale customer needs.“IMC is committed to providing solutions that drive value for our customers, and this addition of new badge scanning capabilities is a direct result of customer requests,” Fraser said. “When RepZio was acquired by IMC in 2020 it was already a proven tool and we have continued to make enhancements to best serve the needs of loyal and dedicated ‘super users’ as well as new sellers.” See Also From GDA: