Fireball Is Getting Sued For Its Cinnamon Gas Station Minis

Interested in first class week. If you’ve ever walked into your local gas station and excitedly picked up one, or even a handful of mini Fireball bottles, you might want to sit down for this news. It turns out that the teeny bottles don’t contain any whiskey whatever. Like most gas station beverages moonlighting as cocktails or hard liquor, Fireball Cinnamon is actually a malt beverage. Food & Wine reports that the news was uncovered due to a class-action lawsuit filed by Anna Marquez. The lawsuit, which was filed against Sazerac Company, Inc. (the makers of Fireball), calls out the company for misleading customers with their labeling. To break it down a bit, there’s Fireball Cinnamon and there’s also Fireball Cinnamon Whiskey. The miniature bottles of both offerings look quite similar, but the label for the Fireball Cinnamon states that it’s a “Malt Beverage with Natural Whiskey & Other Flavors and Caramel Color.” Additionally, the Fireball Cinnamon alcohol by volume (ABV), which stands at 16.5%, is much lower than the Fireball Cinnamon Whiskey (33%).“Using the words ‘With Natural Whiskey & Other Flavors’ is a clever turn of phrase because Consumers who strain to read this will see how it ‘Natural Whiskey’ is distinct from ‘Other Flavors,’” the lawsuit says. “They will think the product is a malt beverage with added natural whiskey and other flavors. “What the label means to say is that the product contains ‘Natural Whiskey Flavors & Other Flavors,’ but by not including the word ‘Flavors’ after ‘Natural Whiskey,’ purchasers who look closely will expect the distilled spirit of whiskey was added as a separate ingredient,” the lawsuit continues. Fireball has reportedly fired back at the lawsuit, stating that Fireball Cinnamon can be differentiated from its boozier counterpart by “the words Fireball Cinnamon on the front label, without ‘Whisky.'” If you’ve ever walked into your local gas station and excitedly picked up one, or even a handful of mini Fireball bottles, you might want to sit down for this news.It turns out that the teeny bottles don’t contain any whiskey whatever.Like most gas station beverages moonlighting as cocktails or hard liquor, Fireball Cinnamon is actually a malt beverage.Food & Wine reports that the news was uncovered due to a class-action lawsuit filed by Anna Marquez.The lawsuit, which was filed against Saze rac Company, Inc. (the makers of Fireball), calls out the company for misleading customers with their labeling. To break it down a bit, there’s Fireball Cinnamon and there’s also Fireball Cinnamon Whiskey. The miniature bottles of both offerings look quite similar, but the label for the Fireball Cinnamon states that it’s a “Malt Beverage with Natural Whiskey & Other Flavors and Caramel Color.” Additionally, the Fireball Cinnamon alcohol by volume (ABV), which stands at 16.5%, is much lower than the Fireball Cinnamon Whiskey (33%).“Using the words ‘With Natural Whiskey & Other Flavors’ is a clever turn of phrase because consumers who strain to read this will [not] see how it ‘Natural Whiskey’ is distinct from ‘Other Flavors,’” the lawsuit says. “They will think the product is a malt beverage with added natural whiskey and other flavors. “What the label means to say is that the product contains ‘Natural Whiskey Flavors & Other Flavors,’ but by not including the word ‘Flavors’ after ‘Natural Whiskey,’ purchasers who look closely will expect the distilled spirit of whiskey was added as a separate ingredient,” the lawsuit continues. Fireball has reportedly fired back at the lawsuit, stating that Fireball Cinnamon can be differentiated from its boozier counterpart by “the words Fireball Cinnamon on the front label, without ‘Whisky.'”

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